I have been known as a sellout because I work for a huge cannabis company. That affects me in many ways, because it also points and triggers my education again, as I said before. It is not verified as sold. It really is the opposite. For us to essentially change this business, you need people from the outside pushing in, yet you need people from the inside pushing out as well. So this work is heavy, and I know exactly what you said: I am very delighted to hear that, as a result, that is not the position that different mass organizations are taking. And we are also preventing that stigma. And try to take everything we can and if possible, but the alliance that was in this community is like no other that I have seen. I tell you, as a girl of color, that non-minority people hug me to cheer me up, achieve results, examine me when problems arise.
It is within the type of tinctures, very different, many alternative forms that can be consumed. In a very private or discreet way. That is crucial. So there are so many alternate clients out there, and that's also great because there are so many alternate routes of management that people can use. And that, once again, is something that people don't normally think about, or don't even know once they think about the cannabis trade. PORTER BRASWELL: So, would you say that rudeness is the biggest problem facing the industry? Because I know you said it stems from coverage, language, and politics, but where does it come from? LANETT AUSTIN: Hmm, sure, I agree with that. I think it stems from education and accountability. And then education, starting with understanding the fundamentals, right? Understand history, understand that cannabis was legal in America before. Understanding that cannabis was used for medicinal purposes is critical. I think it's about education for our legislators too, right?
LANETT AUSTIN: Oh my God. I mean, we could definitely lower the list, right? So we talk about stereotypes and who, your regular customer in quotes and affected people is cannabis. So from there, if we have been surveying a hundred people and we have told them, what is the common person affected by cannabis like? I guarantee you, they won't say: between the ages of 60 and 70, suffering from chronic pain, or a really chronic illness like most cancers or HIV, they won't say that. Yet that is right now that common patient in most of the states we serve. So that right is huge. And likewise, not to mention that his race just isn't black, it's white. And usually feminine. That is the average profile of the affected person. That is one on the market that is huge. Additionally another is the consumption route. That is one type of route of administration. And that may be one of the most popular routes, but it is also within the capsule type.
Again, it is that education. Holding area. Issues like that is the way we at Curaleaf talk about race with an approach that is not only academic, but also about celebrating the diversity we all have. PORTER BRASWELL: Superior. Well, I think the business case for having a more diverse workforce, there is no more compelling case than breaking into the cannabis trade. And may these corporations welcome diverse people throughout the group. There is no further apparent opportunity in my mind that in the event you wish to authentically join and engage with these communities of color, who have traditionally been incarcerated and left behind due to the struggle with medication, this is a new chance and opportunity. to get it right and be the leading role model. And that's why I admire that Curaleaf is. Doing everything you are doing and you are doing everything you are doing and being frank in thesematters. I realized so much and that I really feel more educated and more prepared to have this dialogue now. So, I admire it. LANETT AUSTIN: Thank you, Porter. PORTER BRASWELL: That's Lanett Austin, director of talent rank and management at Curaleaf. This episode was produced by Liz Sánchez. Particularly due to Anne Sani and Nick Hendra. Next week we will be joined by the Rookie of the 12 months of the WNBA 2019, Napheesa Collier. We'll talk about how you perform to such an excessive degree while also balancing the responsibility of using your platform to raise awareness of social justice issues. NAPHEESA COLLIER: So actually, we've just been expressing our emotions and the way it made us feel. It was very emotional, you know, a lot of tears from a lot of people. And once again, seeing what happened in Minnesota, our first thought was, what can we do about it?